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Acronymtastic – SCRM, ECRM, CRM and the death of DM
Pic: Ian Bottle I work for an agency that’s made some sort of name for itself in eCRM. That’s Electronic Customer Relationship Marketing. It’s not CRM, which is Customer Relationship Management if...
View ArticleThe evolution of social CRM [infographic]
If you don’t know you eCRM from your direct marketing. Then this infographic will help you with a quick quide to what so many brands and their agencies are now talking about. Read more on The evolution...
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AC/DC and Beyonce make social media sing
Finally the music industry has woken up to the power of social media. Beyonce’s surprise new album has blown away all itunes records with no traditional marketing and AC/DC will have their biggest hit...
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Long live direct
I’m bloody proud to be a direct creative. There was a time when it was thought direct creative departments were full of failed above-the-line writers and art directors. Some people still think that,...
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2015 will see the comeback of direct mail
Isn’t it always the way? Wait long enough and even the most unfashionable things will eventually be back on trend. From the comeback of flares during the 90’s, double demin, which made a return in the...
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